Are you a registered freelancer in Israel?
Yes.
How many rounds of edits do you include?
My pricing includes 2 revisions and many rounds of edits.
What do you mean by revisions and edits?
Revisions are between 1-2 hours of editing of the outline, format, word, paragraph and sentence structure. Sometimes ideas are left out, or the customer decides to reorganize the draft extensively.
This happens after I send the first draft for feedback. It’s part of the feedback loop that is crucial for writers and their customers to work together.
Occasionally, after finalizing the first draft, the content goes through several different people (the head of SEO, the CMO, and CEO) and another point is made, requiring a second extensive round of revisions. That is not included in my fee, because it generally means the brief changed, so now the topic changed, and I need to extensively rewrite the article.
Many times the writer and customer are able to reduce these revisions extensively after working together a few times. (You just get into a certain groove).
Edits are basically smaller tweaks that take a few minutes to do. For example, adding a conclusion that incorporates a different idea, or changing the format of words to fit the customer’s style guide or SEO guidelines. These small edits are included in my pricing as well. I’m not as strict about edits since they don’t take as much time as edits.
Why only one round of revisions?
In my experience, if there is proper communication between the content writer and the customer, and a detailed outline is made, revisions are minimal. Edits may be needed, but not revisions.
But I include one round of revision because things happen. Sometimes the writer misunderstands the outline, or the brief wasn’t clear, or the CMO/CEO/Head of SEO now reads the content but never approved the original brief. Sometimes it’s a totally new topic and everyone is a bit unsure how to approach it.
If more revisions are necessary beyond the 1 round that I include, or the content has to be rewritten completely or the topic changes, I will need to re-price as needed.
How many rounds of edits are many? Why are you so vague?
Edits shouldn’t take that long, and most people have a tendency to suddenly see mistakes, want to make slight changes, and edit content after it is complete. While I don’t want these edits to be endless, I want the customer to be happy. I can’t really define the exact line between many and endless, but I feel that I know it when I see it. Generally my customers also have a deadline for the content, so they can’t tweak things endlessly.
Your pricing is high. Why?
Actually my pricing is average pricing for experienced B2B writers in technology. I encourage you to think not only how long a project would take a writer but also how much experience it has taken for that writer to deliver the quality work you are looking for.
You may think that writing is easy and doesn’t take long, but it’s a craft like any other profession which requires constant honing.
The average 1000-words blog post takes about 5 hours to complete:
- 2-3 are spent on research
- 2 on writing
- 1-2 hours on editing
You’re not in my budget. Where should I go to find a writer who’s more affordable?
If you’re looking for lower rates, try a B2B freelance writer who bills hourly or has less experience. They are out there and you can get some really good deals, if that’s what you are looking for. But it can take time and is a bit of a gamble. Sometimes it’s just a gig until they find a full-time job. And sometimes, cheap ends up being more expensive in the end.