by tamarweiss | Oct 22, 2015 | Analytics
If you are up on the latest news in content marketing, you’ve heard that 58% of marketers are increasing their content spending for 2014. You also know that content ROI isn’t so easy to measure. Sure, you can measure the amount of pageviews and social shares, but is...
by tamarweiss | Oct 22, 2015 | Analytics
You’ve heard it ad nauseum, perhaps: Content is created to help your customers — not for you to talk about yourself. You should be focusing on their problems, not on your products. But if the ultimate goal of content is to drive sales, then how do you create content...
