Moovex explainer video

Moovex explainer video

This was a challenging project because I needed to explain this project simply in as close to 2 minutes as possible. I also had to keep their tone as hip and techy while doing so. Ready to get started on your next project? Get in touch Related Posts Moovex explainer...
How Personalized Retargeting Can Optimize Your B2B Ads

How Personalized Retargeting Can Optimize Your B2B Ads

This piece introduced a new feature of Insightera’s as they were integrated into Marketo’s producting line as Marketo Real-Time Personalization. I used specific examples of personalization to explain how the feature works. The call-to-action at the end drives readers...
Behavioral Segments – The Secret Sauce of Analytics

Behavioral Segments – The Secret Sauce of Analytics

This post was created as a feature piece that highlighted Cooladata’s behavioral segments and explained the added value in contrast to their competitors. It had a lot of strong feedback from the management at Cooladata. Ready to get started on your next project? Get...
Defining Churn: It’s Not a Matter of It, but When

Defining Churn: It’s Not a Matter of It, but When

I really enjoyed working on this piece because it gave me the opportunity to talk with data scientists and learn the “inner workings” of Optimove’s product. Ready to get started on your next project? Get in touch Related Posts Moovex explainer video Read More » How...
Audience Behavior Matters. So Start Analyzing It

Audience Behavior Matters. So Start Analyzing It

I wrote this ebook for Cooladata as a complete guide for media and publishers. The platform was designed to meet the needs of product marketers, analysts, and data scientists looking for a better way to find answers to their complex business questions. The ebook gives...