Blog

This post was created as a feature piece that highlighted Cooladata’s behavioral segments and explained the added value in contrast to their competitors. It had a lot of strong feedback from the...

When one of Afimilk’s products was acquired by Silent Herdsman, I wrote a product piece both educating the industry about the new solution as well as adding examples of how their customers have...

I really enjoyed working on this piece because it gave me the opportunity to talk with data scientists and learn the “inner workings” of Optimove’s product. Ready to get started on your next...

I wrote this ebook for Cooladata as a complete guide for media and publishers. The platform was designed to meet the needs of product marketers, analysts, and data scientists looking for a better...

Following the success of the gaming ebook as lead generation content for Cooladata, I wrote this eCommerce ebook with the goal of lead generation. The salespeople used it to wake up old leads as...

I wrote Nanorep’s short ebook to target customers during the peak holiday season. The goal was to increase awareness of the solution as well as create a top-of-the-funnel piece for leads who might...

I wrote this top-of-the-funnel ebook for Marketo when Insightera was acquired in 2013. It educated our audience about real-time personalization and became a first touchpoint for potential customers....

This ebook presents a complete explanation of Cooladata’s gaming analytics solution and how it addresses the pain points of gaming platforms. Several customers contacted the salespeople after...

This piece also helped position Oz Branding’s as an expert in building a global brand. It explained how to successfully build a presence in the US market. Ready to get started on your next project?...

I enjoyed writing this piece for Oz Branding, a leading branding company in Israel. Since I had been working on projects for a few of their customers, I educated their audience about how they do...

This piece, published in VentureBeat, highlighted Optimove’s industry knowledge of their customer behavior and helped to build their brand. I particularly enjoyed gathering the data from the...

By building an analytics and BI wiki that gathered information from leading experts, Cooladata was able to position itself as an expert in the analytics field as well. Ready to get started on your...

This piece, published in the SEMrush blog, positioned Optimove as experts in the field customer retention. It demonstrated their ability to build customer models and adjust marketing plans according...

I wrote this piece as part of my own personal branding (my byline). I interviewed B2B marketing experts in Israel about their experience working in startups as opposed to more established companies....

I wrote this post as part of Cooladata’s PR strategy  that seeks to educate their audience about their solution while at the same time continues to build their brand. Ready to get started on your...

I wrote this playbook as a top-of-the-funnel piece whose primary goal was to generate awareness of Insert’s in-app marketing solution. It also become the first touchpoint for a demo request later in...

I was given the task to write a post to get the attention of the industry. The post educated our audience as to the benefits of our solution versus the competition. This post was considered very...

This post, which appeared on the Marketo blog, educates the audience about the benefits of personalization. It also promoted the Personalization 101 ebook which was an important top-of-the-funnel...

This was an exciting project for me because I worked directly with the Optimove lab to gather raw data on gaming behavior and then translate that raw data into an infographic format. This...

I enjoyed gathering data about ketosis from different sources in Afimilk’s marketing material, as well as presentations and papers from their dairy farm experts.  This infographic explains the...