How to Better Navigate the Analytics and BI Landscape
By building an analytics and BI wiki that gathered information from leading experts, Cooladata was able to position itself as
Article of: tamarweiss
Read More »
Identify Who Will Survive and Thrive in Your Customer Jungle
This piece, published in the SEMrush blog, positioned Optimove as experts in the field customer retention. It demonstrated their ability
What Startups Can Learn From Larger Companies About Content Strategies
I wrote this piece as part of my own personal branding (my byline). I interviewed B2B marketing experts in Israel
4 Factors to Consider When Choosing Your Analytics Solution
I wrote this post as part of Cooladata’s PR strategy that seeks to educate their audience about their solution while
The Beginner’s Guide to In-App Campaigns
I wrote this playbook as a top-of-the-funnel piece whose primary goal was to generate awareness of Insert’s in-app marketing solution.
Why Hubspot is Right and Wrong
I was given the task to write a post to get the attention of the industry. The post educated our
Who, What, and Where Can You Personalize?
This post, which appeared on the Marketo blog, educates the audience about the benefits of personalization. It also promoted the
Web vs. Mobile in iGaming
This was an exciting project for me because I worked directly with the Optimove lab to gather raw data on
Ketosis: The Double-Edged Sword of Your Highest Yielding Cows
I enjoyed gathering data about ketosis from different sources in Afimilk’s marketing material, as well as presentations and papers from
What Startups Can Learn From Larger Companies About Content Strategies
I’ve learned a lot from working at different companies in different stages of growth. Although I’ve mostly worked in startups