The Paradox of Online Choices vs. the Long Tail
Customers love having choices, but can they have too many choices? I wrote this post about the benefits (and limits) of customization
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Pexgol X-linked Piping Solutions
Pexgol is a pipe manufacturer that provides pipe solutions for mineral processing facilities, mine operators, project engineers and slurry pipeIines.
How a System of Insights Power the Shopper Experience
According to Forrester, a successful, engaging shopper experience depends on the ability of a business to gain fast insights that
How Green is Your Green Hosting? A Green Hosting Guide
The purpose of this content was to serve as a
A Ticket to Ride: Last-Minute Travel Case Study
This case study shows how Cooladata helped Last-minute Travel, an online travel booking company, learn more about their customer behavior
The Business Impact of Unifying Your Data Sources Across the Customer Journey
Seeing this article in the IBM developer blog was a real accomplishment! I worked without product marketing team to repurpose
The Red Obsession: The Story of the Tel Avivian Chef with Tomatoes
I Like Tomato was a translation project for a company in the consumer – B2C – field. I was given
Moovex explainer video
This was a challenging project because I needed to explain this project simply in as close to 2 minutes as
How Personalized Retargeting Can Optimize Your B2B Ads
This piece introduced a new feature of Insightera’s as they were integrated into Marketo’s producting line as Marketo Real-Time Personalization.
Behavioral Segments – The Secret Sauce of Analytics
This post was created as a feature piece that highlighted Cooladata’s behavioral segments and explained the added value in contrast